It's not what you know, it's who you know
When advancing career or seeking opportunities
Understanding the Rule
Professional connections and relationships often matter more for opportunities than pure knowledge or skill. Networks open doors that qualifications alone cannot.
What Happens When You Break It
Neglecting networking limits opportunities to public postings, misses inside information, lacks advocates for advancement, and creates competitive disadvantage.
Benefits of Following This Rule
Strong networks provide opportunities, recommendations, inside information, support, collaborations, and create career advantages impossible through skills alone.