Location, location, location
When buying property or starting a business
Understanding the Rule
Physical location is the most important factor in real estate value and business success. Everything else can be changed, but location is permanent and determines everything.
What Happens When You Break It
Poor location leads to low property values, business failure, poor quality of life, difficulty selling, and wasted investment in improvements that can't overcome location disadvantages.
Benefits of Following This Rule
Great location ensures property appreciation, business success, quality of life, easy resale, and value that compounds over time regardless of property condition.