The customer is always right
When dealing with customer complaints or feedback
Understanding the Rule
This retail principle emphasizes prioritizing customer satisfaction and perspective, even when you disagree. It means listening to customer needs, taking complaints seriously, and finding solutions that leave customers satisfied.
What Happens When You Break It
Dismissing customer concerns leads to lost business, negative reviews, damaged reputation, customer churn, and business failure as word spreads about poor service.
Benefits of Following This Rule
Prioritizing customer satisfaction builds loyalty, generates positive reviews, creates word-of-mouth marketing, increases lifetime value, and builds a sustainable business.