Always be closing (ABC)
When engaged in sales activities
What Does “Always be closing (ABC)” Mean?
Every interaction should advance toward a close. Always move prospects toward commitment. Maintain focus on achieving sales rather than just building relationships.
Origin and History
The phrase is best known from the 1992 film Glengarry Glen Ross, in a speech written by David Mamet for the film adaptation of his play.
What Happens When You Break It
Never closing leads to endless conversations without sales, wasted time, prospects lost to competitors who actually ask, and sales failure.
Benefits of Following This Rule
Constant focus on closing generates sales, qualifies prospects quickly, prevents wasted time, demonstrates confidence, and creates results rather than relationships alone.