Fail fast, fail often
When experimenting or developing new ideas
Understanding the Rule
This startup methodology encourages rapid experimentation and learning from failure. Test ideas quickly, identify what doesn't work early, and move on. The faster you fail, the faster you learn, and the sooner you find what works.
What Happens When You Break It
Avoiding failure or failing slowly leads to wasted years on wrong paths, massive sunk costs, missed opportunities, competitive disadvantage, and eventual bigger, more expensive failures.
Benefits of Following This Rule
Failing fast accelerates learning, reduces waste, finds successful approaches faster, builds resilience, creates adaptability, and ultimately leads to innovation and success.