Move fast and break things
When building new products or startups
Understanding the Rule
Speed matters more than perfection in rapidly changing markets. Break things deliberately to learn fast. Iterate quickly rather than planning perfectly.
What Happens When You Break It
Moving slowly allows competitors to win, markets to shift, and opportunities to pass. Perfect planning misses market timing.
Benefits of Following This Rule
Moving fast captures opportunities, learns faster, beats competition, discovers what works through iteration, and wins in rapidly changing markets.