Ship it
When deciding between polishing further or releasing to users
What Does “Ship it” Mean?
Release working products to users rather than endlessly polishing in private. Shipping creates real feedback, revenue, and learning. Perfect-but-unreleased helps nobody. Done-and-shipped beats perfect-and-pending.
What Happens When You Break It
Never shipping leads to wasted effort on unused features, missed market opportunities, no revenue, outdated assumptions, competitor advantage, and eventual project cancellation without impact.
Benefits of Following This Rule
Shipping enables real feedback, generates revenue, validates assumptions, builds momentum, captures markets, creates learning opportunities, and delivers actual value to real users.