Under promise, over deliver
When setting client expectations
Understanding the Rule
Set conservative expectations then exceed them. Building in buffer for surprises protects you while delighting others when you surpass expectations.
What Happens When You Break It
Over-promising and under-delivering destroys trust, damages reputation, loses clients, creates stress, and builds expectation of failure from repeated disappointments.
Benefits of Following This Rule
This strategy builds exceptional reputation, delights clients, creates buffer for problems, reduces stress, generates referrals, and turns customers into advocates.